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Al Morooj Liquid Detergents & Disinfectants Factory Company: A Trusted Name in Liquid Detergents and Disinfectants in Saudi Arabia
Since it began operations in 2000, Al Morooj Liquid Detergents & Disinfectants Factory Co. has led the way in Saudi Arabia. It was one of the first factories to focus on household and personal cleaning products. From the very start, Al Morooj emphasized quality, customer satisfaction, and ongoing improvement. As a result, the company quickly built a strong reputation and earned trust in both local and regional markets.
Over the last 20 years, Al Morooj has steadily expanded its product range. It now offers cleaning and care solutions for households, cars, farms, factories, and hospitals. This growth reflects its commitment to serving a wide customer base. Moreover, a skilled team—made up of both Saudi professionals and international experts—ensures high standards and efficient production.
In addition, Al Morooj is aligned with Saudi Vision 2030. While meeting domestic demand, the company is also working to expand into the Gulf and broader Middle East. It has already supplied several GCC countries. Now, it is actively pursuing further export opportunities while continuing to focus on sustainability and product innovation.
Our Vision
Al Morooj envisions becoming a top-tier Saudi brand in the field of liquid detergents and disinfectants. We strive to reach every home with products that meet international standards—living up to our promise: “Cleans Right.”
Our Mission
Our mission is to produce high-quality, ISO-compliant detergents that exceed customer expectations. Every product is developed with a focus on performance, safety, and environmental responsibility. At Al Morooj, we believe that real cleanliness starts with a reliable product, proudly made in Saudi Arabia.
Our Core Values
We stand by a clear set of values that guide our work every day:
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Reliability & Quality: Consistency is at the heart of every product we deliver.
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National Identity: We take pride in representing Saudi manufacturing excellence.
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Transparency & Integrity: Honesty shapes our business relationships.
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Innovation: We continue to develop and improve through research and feedback.
As a result of its strong track record and solid infrastructure, Al Morooj continues to expand steadily. Moreover, its forward-thinking mindset reinforces its position as a trusted symbol of quality and national pride in the Saudi industrial sector.
